The French automobile manufacturer will be partnering with the successful esports organization to dive into the world of motorsport esports.
Automobile companies have been making their way into the world of esports recently by sponsoring different organizations and events, such as Audi partnering with Danish esports organization Astralis. With the rise of motorsport games in the world of esports, such as Rocket League, these companies have begun to their focus on the titles that directly relate with their own product. This is the motivation behind the announcement that Renault Sport made today regarding a new partnership with Team Vitality.
Today we make our entrance to eSports with @Team_Vitality Together, we create Renault Sport Team Vitality to compete in motorsport games! #RenaultSport #RSspirit #VforVictory pic.twitter.com/vap3pyeu52— Renault Sport (@RenaultSport) February 12, 2018
Team Vitality is best known for their successful League of Legends and Call of Duty teams and now with the help of Renault Sport, they will be fielding a Rocket League team. The roster will consist of Philip "Paschy90" Paschmeyer, Victor "Fairy Peak" Locquet and Sandro "FreaKii" Holzwarth. The Renault Sport Team Vitality team will be competing in Rocket League and Formula 1 Esports series competitions.
Motorsport esports has begun a major rise in the industry with the likes of Formula 1 drive Fernando Alonso joining G2 Esports to form the FA Racing G2 Logitech G sim racing team. Rocket league has also rose to become one of the most popular esports titles in the world with the Rocket League Championship Series and its massive fanbase.
With the backing a major player in the automobile industry, Team Vitality looks to become the premiere esports organization when it comes to motorsport esports.