YouTube Demonetization Hitting the FGC

Zac Cameron,

April 27, 2018 2:35 PM

YouTube's content policies seem to be targeting "Violent" fighting games such as Mortal Kombat as the demonetization drama continues to unfold.

It appears as though YouTube’s demonetization drama is still unfolding, as content creator and FGC figurehead Maximilian Dood revealed in a tweet during the week. The tweet in question, which reads “Almost every video on my @YouTube channel with the term, 'Mortal Kombat' is flagged for demonetization almost immediately. This won't stop me from making videos on past/future MK titles, but could be difficult for NRS focused channels in the future. @noobde”, points to a trend by YouTube to demonetize videos with content they do not deem to be acceptable.

This is not the first time demonetization and Mortal Kombat have been referenced in the same conversation, with Maximilian Dood himself touching on the controversy late last year.

YouTube has also recently changed their policies on how content creators can become eligible for monetization, with the new rules requiring “4,000 hours of watchtime within the past 12 months and 1,000 subscribers.” In a statement put out earlier this year by YouTube’s Neal Mohan, Chief Product Officer and Robert Kyncl, Chief Business Officer, they outlined further reasoning behind the changes, stating “We’ve arrived at these new thresholds after thorough analysis and conversations with creators like you. They will allow us to significantly improve our ability to identify creators who contribute positively to the community and help drive more ad revenue to them (and away from bad actors). These higher standards will also help us prevent potentially inappropriate videos from monetizing which can hurt revenue for everyone.”

Initially this was thought to only really have an impact on smaller content creators, with the bigger channels remaining untouched. However as seen with the apparent new content rules targeting games such as Mortal Kombat, it seems that even the big players are starting to feel the pinch.

Not all content creators are focusing on the negatives however, see our interviews with ImCoty and Khaljiit about the upcoming Gamers for Giving event, here.



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