Black Ops 4 Breaks Activision's Digital Sales Day One Record

Zac Cameron,

October 15, 2018 1:37 AM

The highly anticipated next addition to the Call of Duty franchise has exceeded expectations and broken the day one digital sales record in the company's history.

There has been a lot of hype generated for Call of Duty: Black Ops 4, and it seems that the hype was well justified. In a press release made today, Activision has revealed that the latest addition to the Call of Duty franchise has set a new launch day record for digital sales in the history of the company, eclipsing previous entries in the series.

“Black Ops 4 is an incredible game, and the community’s response to it has been amazing. We have shattered multiple digital day one sales records, and the number of people who connected online on day one to play has grown year on year,” said Rob Kostich, EVP and GM, Call of Duty. “But probably the most important thing is that the community is having so much fun across Multiplayer, Zombies and Blackout. We are so incredibly thankful for the community’s trust and support. This is just the beginning, it’s going to be an incredible journey with Black Ops 4.”

While no exact figures were given at the time, the fact that so many people have jumped into the game at launch surely speaks to the staying power of the Call of Duty franchise. With the rise of other Battle Royale titles increasing the popularity of the genre, and the regular multiplayer and Zombies game-modes also available, it seems that Activision is onto a winner yet again.

For more Call of Duty: Black Ops 4 news, check out the new organizations making a move into competitive Call of Duty, here.



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