Gen.G Launch Streamer Team In Partnership With DESKER

Zac Cameron,

December 7, 2018 7:12 PM

The global esports brand is spreading into more than just the competitive scenes of their respective teams, launching a dedicated streaming team thanks to a partnership with DESKER.

Not content with producing some of the most competitive teams in esports today, Gen.G is launching a dedicated partnership with DESKER, Fursys Group’s furniture brand for designers and start-ups, to create the official Streaming Team.

As we’ve seen in their recent headquarters reveal tour, Gen.G is making sure that streaming will be a core tenet of their new plan to expand the brand, beginning with two extremely popular players, Yoon "YoonRoot" Hyun-woo and Jin-hyuk "Miro" Gong.

“Gen.G has been incredibly supportive and I’m glad to have the opportunity to continue my professional gaming career as a member of the Gen.G Streamer Team.” Said YoonRoot.

Miro also stated, “A desk is an incredibly important piece of gaming equipment for live streaming, so I’m really happy that DESKER has partnered with Gen.G to supply our team with the highest quality desks.”

One of the dedicated streaming rooms.
One of the dedicated streaming rooms.

In addition to helping supply Gen.G with the equipment they need to succeed, DESKER is also showcasing their partnership with the organization through its first offline space ‘DESKER Signature Store’, which recently opened in Sinsa-dong Garosu-gil. Here, the company can show off the diverse array of office furniture and a variety of products that complement DESKER, to create an optimized work environment.

“We are excited to announce our new Streamer Team and a sponsorship agreement with DESKER” said Edward Choi, Marketing Director, Gen.G esports. “There will be a lot of opportunities for us to collaborate on customized DESKER marketing activities in 2019 as we continue to build strong engagement with our fan community.”

“It feels great to create this collaborative space with start-ups less than 3 years since DESKER launched with the purpose of creating a furniture brand appropriate for small-size offices”, stated Sung-moon Kang, the CEO of Iloom DESKER. “We will provide new inspiration to DESKER customers and Gen.G fans through various marketing activities with Gen.G in 2019.”


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