Reggie Fils-Aime Retiring From Nintendo of America

TJ Denzer,

February 21, 2019 8:01 PM

Reggie Fils-Aime has announced his retirement as President of Nintendo of America with Doug Bowser set to take up the role.

In the realm of modern-day Nintendo events and presentations, there has arguably been no face as associated with the company quite like Reggie Fils-Aime. Unfortunately, it would appear the lively era of Fils-Aime is coming to a close. The Nintendo of America President announced his retirement from his position with the company. Replacing him will be Head of Sales and Marketing Doug Bowser.

Fils-Aime’s retirement was announced via a press release on February 21, 2019, followed by a video posted on Nintendo of America social media. In the video, Reggie announced his intention to officially step down from his role in April and “hand over the controller” to Doug Bowser. Though it will still be a couple months before the transition is complete, Reggie Fils-Aime shares a heartfelt goodbye with the gaming community at Nintendo and beyond who have come to know his face since 2004.

In the press release, Nintendo executives and Reggie Fils-Aime share a mutual respect and understanding of the decision. President of Nintendo Co. Shuntaro Furakawa offered glowing respect for Fils-Aime as a glowing leader and face of the company.

“I really appreciate everything Reggie has done for Nintendo,” said Furukawa. “Inside and outside our company, Reggie is known as an exceptional leader. We are grateful that he is leaving the business in good shape with strong momentum. While we will miss him and we wish him the very best in his retirement, we are also pleased to have such an able successor ready to step into that role. Doug Bowser and the rest of the team will ensure a seamless transition and continued momentum for Nintendo.”

Bowser also shared gratitude for Fils-Aime, having been guided by Reggie for much of their time at Nintendo, and shared a dedication to carry on the goals and optimism that had come to define Nintendo of America.

“It has been my great fortune to work with and be mentored by Reggie for four years at Nintendo of America,” Said Bowser. “And rest assured, we will continue to build on his work to evolve and expand our brand, furthering Nintendo’s global mission of creating smiles. There are millions more of those to come.”

It is difficult to imagine a Nintendo of America without Fils-Aime and it will be interesting to see if Doug Bowser to match the energy. Regardless, the gaming industry will surely spend a good part of these coming days and months saying their own heartfelt goodbye to one of the best in the business.


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