Gen.G's Arnold Hur On Newly Opened LA Esports Facility

TJ Denzer,

July 23, 2019 8:00 AM

Gen.G recently opened an esports team facility in Los Angeles and COO Arnold Hur shared with us the organization's determination to support their team efforts in the United States.

When many people think of Gen.G, they probably think of the League of Legends team in the LCK or the Overwatch League team Seoul Dynasty. However, Gen.G has been hard at work building their efforts in North America as well. Between a women’s Fortnite squad, an Apex Legends trio, and a Call of Duty World League team that made quite a run at the CWL Finals in Miami, there’s a lot of pretty good reasons to be a Gen.G fan in the United States if you weren’t already Gen.G on.

It was in November 2018 that a state-of-the-art esports facility and HQ were opened in Seoul, but on July 23, 2019, a US facility was opened as well. Chief Operating Officer Arnold Hur was on deck to talk to us about the new facility, claiming it’s not only an effort to support US teams and the Seoul Dynasty as they play through Overwatch Year 2. It’s also a large step in supporting Gen.G’s presence as a global esports organization.

This mural on one of the walls at the LA Gen.G complex is just a touch of the personality that is present throughout every nook and cranny of it. [Image by Gen.G]
This mural on one of the walls at the LA Gen.G complex is just a touch of the personality that is present throughout every nook and cranny of it. [Image by Gen.G]

“We’ve always viewed LA as one of the capitals of esports in the West, the same way we consider Seoul as the capital of esports in Asia,” Hur commented. “Obviously we're looking to continue to support and grow the fan base of our players in the teams that we're in and the games that we play as well as look at opportunities to expand our portfolio, especially the United States.”

To that end, the Los Angeles facility, like its Korean counterpart is a site to behold. The Gen.G LA esports facility is a 13,000-square foot compound with three scrim rooms, a large film room for footage study, sleeping pods for rest, six soundproof streaming rooms for Gen.G’s regular content creators and stream team, and a cafeteria. The facility features 10gb fiber internet, is within walking distance of player housing, and further amenities to players include physical trainers, gym membership, physical therapy, and access to facilities like Olympic swimming pools, basketball courts, and beach volleyball courts. Health and wellness of the players both mentally and physically has always been a priority to Gen.G since we spoke to them about the Seoul facility and that seems to continue to be the case in LA.

From sleeping pods for rest, comfortably designed practice rooms, and the latest tech, the Gen.G LA facility is built to supply its athletes comfortably with pretty much all of their needs. [Image by Paul Park/Gen.G]
From sleeping pods for rest, comfortably-designed practice rooms, and the latest tech, the Gen.G LA facility is built to supply its athletes with pretty much all of their needs. [Image by Gen.G]

Even so, there were some learning experiences to be had from developing the Seoul esports facility for Gen.G - especially pertaining to the volume of the players and their playing environments according to Hur.

“We underestimated in Korea how loud some of these guys are,” Hur admitted with a laugh. “Especially the Overwatch team, so this time we added in little bit more soundproofing in the room. Things like that are part of our goal, which is to continue to find ways to improve. We’re never done. Like everything at Gen.G, we're always looking at our facility with fresh eyes every quarter, trying to figure out like, what can we do to improve the facility and how it will benefit our athletes.”

And the homework seems to have gone the distance in benefitting the players. As Gen.G grows, their efforts towards creating great environments allows the teams they field to focus on their games and be better esports athletes. The Call of Duty team was only stopped by eUnited in Miami, the  League of Legends team has been enjoying a strong upper place in the current LCK  standings as of this writing, and despite falling short in a match against San Francisco Shock in the end of Stage 3, Seoul Dynasty continues to be a regular fixture in the Overwatch League Playoffs.

It isn't just about gaming either. Between a full cafeteria, plenty of conference rooms, and a roomy lounge, Gen.G's newest faciilty offers everything content creators, coaches, and the business side need as well.
It isn't just about gaming either. Between a full cafeteria, plenty of conference rooms, and a roomy lounge, Gen.G's newest faciilty offers everything content creators, coaches, and the business side need as well. [Image by Gen.G]

It would appear that as Gen.G continues to nurture their players and support them with the utmost of care in the development of these facilities and the Gen.G organization’s global presence, the results are showing through time and time again.

“We have a ton of content creators and streamers on that are part of our organization now both in Korea and the US,” Hur reaffirmed. “So we really wanted to create a place in both where all the professional teams, content creators, and our business staff could really work together. They’re doing something really cool and it all also just to makes it easier for us to stay connected and do what we need to do.”

You can follow the exploits of Gen.G and its team on their organization’s website, as well as on Twitter and Facebook for the latest news and updates on the organization.

 [Featured Image by Gen.G]



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