EVO Monitor Provider BenQ ZOWIE On Prioritizing the FGC

TJ Denzer,

August 18, 2019 1:46 PM

It takes some dedication to supply some of the tech that goes into EVO. We spoke to BenQ ZOWIE Marketing Specialist Richard Luu on support of the FGC and other gaming ventures.

EVO 2019’s games had a grand total of 14,321 sign-ups. Even if many players registered across multiple games, that’s still a lot of people needing to get through pools, not even including spectators passing through that want to play casuals on their favorite games. For four years BenQ ZOWIE has been a big part of that experience. Chances are, if you’re playing on most set-ups at EVO, you’re playing on a BenQ ZOWIE monitor. Even though they specialize in a number of gaming implements, BenQ ZOWIE has a special love for the FGC according to Marketing Specialist Richard Luu.

If you were playing on any of the pool setups at EVO 2019 or at a lot of the booths, you likely had BenQ ZOWIE to thank in part for the multitude of monitors on hand. [Image by TJ Denzer]
If you were playing on any of the pool setups at EVO 2019 or at a lot of the booths, you likely had BenQ ZOWIE to thank in part for the multitude of monitors on hand. [Image by TJ Denzer]

It’s not an easy order to fill Luu told us. EVO has continued to grow each year and the expectations grow with it as they seek to supply players with a consistent standard they need to play proficiently.

“From pools, main stage, and even other booths, we partnered with EVO in support of over 550 monitors for the entire event,” Luu told us. “EVO has always been an event that cares about community feedback and providing their competitors with the best equipment so they can compete at their fullest potential. Upholding the industry standard that many professional players and events support through BenQ ZOWIE products is a testament to our continued four years of partnership with EVO.”

So why the fighting game scene in particular? Well, you only need take a look at any of the Top 8s to see the absolute passion and commitment that comes from its player. From Goichi “GO1” Kishida defeating Dominique “Sonic Fox” McLean in Dragon Ball FighterZ and breaking down in tears to Leonardo “MKLeo” Lopez busting out the most epic of comebacks in Smash Ultimate, BenQ ZOWIE recognizes the heart that these players pour into the game and they want to continue to be part of it where they can.

“We feel like the fighting game community has always had a strong and passionate fan-base,” Richard continued. “BenQ ZOWIE cares deeply about the gaming community and supporting the FGC has always been a priority for us. We've supported many fighting game events over the years and I don't see that changing anytime soon.”

Throughout the EVO weekend, players were stopping by the BenQ booth to buy new setups, but also practice and play casuals on a number of games set up there. [Image by BenQ ZOWIE]
Throughout the EVO weekend, players were stopping by the BenQ booth to buy new setups, but also practice and play casuals on a number of games set up there. [Image by BenQ ZOWIE]

Of course, giving that support is a lot of work. 550 monitors is a lot of hardware to have out the in the open and that’s not even including running a booth at EVO and supporting each stage of competition and other booths as well. That said, Richard Luu has faith that the effort will continue to be worth it.

“Managing the booth, logistics, and quality control of hundreds of monitors for over 10,000 attendees is a lot of work.” Luu explained. “It involves a lot of communication and flexibility to work at these events but at the end of the day, it is worth it to be a part of history. We are continuing to grow and want to share more stories about these professional players in regards to their journey into esports and what they do in order to compete at the highest level.”

Part of that growth also means catering to the needs of the players whatever they are. BenQ Zowie’s major contribution to EVO 2019 was monitors, but they also support gaming scenes outside the FGC scene in a variety of ways, including offering various types of gaming mice for a massive variety of hand sizes, gripping styles, control, and more.

One of the major areas of specialization at BenQ ZOWIE is in mouse variety for a myriad of players' physical needs and preferences. [Image by BenQ ZOWIE]
One of the major areas of specialization at BenQ ZOWIE is in mouse variety for a myriad of players' physical needs and preferences. [Image by BenQ ZOWIE]

“We have a huge emphasis on personal preference,” Luu further explained. “We believe that every person has a certain angle they want their monitor to be at, a certain brightness, and even a certain color vibrance. While other brands are developing their "esports gaming mouse" that come with many visual customization options, they lack what we believe to be the most important component of a gaming mouse: the shape. As it stands right now, ZOWIE is one of the only brands in the world that focuses on making mice in different shapes and sizes. Everyone has a different way they like to grip their mouse. Giving gamers one shape to use that they are not comfortable with is a hindrance on their gameplay and can even produce health issues. At this point in time, we have around 10 different shapes and sizes to give players multiple options to choose from when selecting their gear. From ambidextrous, symmetrical, and ergonomic right-handed, we have a wide selection for gamers to figure out and test what size and shape best fits their needs.”

The bottom line is certainly moving a product fans will enjoy, but to Luu and many of the folks out in the field at events like EVO, the fun chatter, feedback, and consistent engagement with fans is what makes each outing an awesome experience.

“At each and every event, our goal is to interact with the fans and competitors,” Richard stressed. “When it comes to the booth activities and layout, attendees have the opportunity to play against each other, practice for their upcoming matches, have fun with ladder matches, participate with freeplay, and also have the chance to directly interact with us and challenge us in their game of choice. Whether you're a player looking to practice before your matches or an attendee that is interested in playing on and/or purchasing our monitors, our booth has many activities for those in attendance. It really is an amazing experience to get to be one alongside such a passionate community.”

It wasn't just BenQ Zowie and EVO in official capacity that were rocking their gear. A lot of the booths throughout EVO 2019 had some hardware support from the BenQ ZOWIE crew.
Chatting with the folks at BenQ Zowie as they hosted a packed booth all weekend, you could feel the passion they shared with attending FGC fans. [Image by BenQ ZOWIE]

And as the FGC and esports continue to field events for passionate players looking to prove themselves the best, BenQ ZOWIE will likely be there to support it. In closing his conversation with us, Richard Luu promised further competitive gaming projects on the way that he hopes will appeal to the FGC and other projects as well.

“We are looking to shake things up within the console and FPS gaming scene so be on the lookout for that!” Luu promised.

If you’d like to keep up on the latest from BenQ ZOWIE, be sure to follow them on Twitter and Facebook, or check out their website to see all of the latest news and projects available from them.

[Featured Image by BenQ ZOWIE]



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