New Wave Esports CEO Daniel Mitre On Infrastructure, Lazarus, & More

TJ Denzer,

September 5, 2019 4:49 AM

Having recently taken the helm of New Wave Esports, Daniel Mitre spoke with us about the foundation NWE has built, their efforts in esports ecosystems development, and the success of Lazarus Esports.

On August 5, 2019, Daniel Mitre moved up to helm of New Wave Esports as its new CEO. This group has their hands in a lot of great esports efforts, from the likes of Lazarus Esports, who played their minds out at the Fortnite World Cup and took home 4th in the Solo Finals and 2nd in the Duo Finals, to other projects like Even Matchup Gaming, which supplies quality esports broadcasting, organizing, and more in the Toronto scene. New Wave isn’t just about playing the games. They’re also about building up the infrastructure around which the games are played.

Who Is Daniel Mitre?

Mitre's pedigree in gaming runs as far back as the first F.E.A.R. and as far forward as Battlefield V, with plenty of competitive gaming in the years in between.
Mitre's pedigree in gaming runs as far back as the first F.E.A.R. and as far forward as Battlefield V, with plenty of competitive gaming in the years in between.

Daniel Mitre came from a long line of work in the gaming industry that started way back at the first F.E.A.R. game and ran up to Battlefield V.

“I’ve been playing for over 17 years at this point and it all began with QA testing,” Mitre explained. “It wasn’t far different from the movie Grandma’s Boy. We’d literally show up with any kind of food we could afford and play the same game day in and day out. That said, it gave me a foundation of game development and the relationships between publishers and developers. After that I moved into marketing and community management, working with Sierra Online, THQ, Sega of America, some toy companies, and finally EA where my main franchise was Battlefield. I helped launch community engagement platforms with Battlefield 4, Hardline, One and V, focusing on creating great campaigns with the regions where the game was being sold. It gave me a lot of perspective on both the publisher side and the responses of the community when it came to esports.”

Mitre’s efforts in community management were particularly useful in identifying just how important the perspective of the community is to everything – especially esports. According to Mitre, the community is a huge part of if a game truly has a competitive scene or not at the end of the day.

“Competitive gaming is adopted by the community,” Mitre expanded. “You don’t necessarily go out and say, ‘I’m going to make an esports game, and this esports game is going to thrive in the competitive community.’ It’s really up to the community themselves to decide, ‘hey, this game is awesome. I want to play it competitively. I want to form teams in this game and create a competitive scene.’ The players and fans make that ecosystem successful. For our part, we help developing the tools and foundations that help make those ecosystems possible.”

Building Esports Ecosystems With New Wave

New Wave supports a number of esports endeavors, including Even Matchup Gaming, which helps organize various events such as the FGC end of Dreamhack Montreal. [Image by Even Matchup Gaming]
New Wave supports a number of esports endeavors, including Even Matchup Gaming, which helps organize various events such as the FGC end of Dreamhack Montreal. [Image by Even Matchup Gaming]

True to Mitre’s words, New Wave has explored plenty of opportunities in the esports space. The group has Tiidal Gaming in their portfolio, who own and operate Lazarus Esports. However, more than that, they also have investment in the aforementioned organizational group Even Matchup, PlayLine, a platform for arranging traditional fantasy sports and fantasy esports betting, and Thunderbolt Creative Digital, who works to various technologies and software dedicated to competitive gaming.

New Wave isn’t just running teams and fielding players. They’re involved in a great deal of fields dedicated to growing esports and competitive infrastructure and production. It’s part of a multi-layered vision Mitre and the organization have when it comes to esports as a whole.

“The way we see esports ecosystems, it can be divided into four different important sectors,” Mitre explained. “First is obviously teams, leagues, and organizations. Then there’s platforms and networks. These are the tools online or onsite at events that allow players to connect with each other. Even beyond that, it’s also allowing players to connect with coaches, coaches with teams, teams with sponsorships, and so on to make a working network, org, or scene possible. Third is events and activation which is hopefully producing that competitive experience in its most raw and natural state at events. And finally there’s emerging technologies to make sure that at every stage of these connections and competitions, everything is as streamlined and cutting edge as it can be to provide the best environment for players to play, viewers to view, and so on. And so, with that view of the verticals, that’s how we focused our investment. It’s all an orchestrated and concentrated effort at understanding and assisting the different facets that make esports work. We’re not here to make a quick buck. We’re here to sustain the industry and help it grow and innovate.”

On Lazarus & Their Grand Fortnite World Cup Finish

Lazarus has a grand number of teams competing across multiple esports scenes. It was their Fortnite squad that made waves at the World Cup back in July. [Image by Lazarus Esports]
Lazarus has a grand number of teams competing across multiple esports scenes. It was their Fortnite squad that made waves at the World Cup back in July. [Image by Lazarus Esports]

Of course, with its hands in so many pots, one shouldn’t think for a second that New Wave is slouching when it comes to competition. Lazarus Esports is doing its part in making its own waves when it comes to prominent esports scenes. At the Fortnite World Cup, player Nate "Kreo" Kou took 4th place in the Solo Finals while teammates Dave "Rojo" Jong and Jaden "Wolfiez" Ashman did their part to take an astounding 2nd place in the Duo Finals. All in all, the team’s players took home a combined total of over $3,000,000 from the event and boosted Lazarus immensely. Mitre couldn’t have been more thrilled about the performance.

“It was phenomenal,” Daniel gushed. “I was going from Toronto to LA when I got calls that the Lazarus team placed 2nd in the Duos. It was incredible. And then the next day I heard about the Solo finish. It was an amazing weekend and these well-deserving athletes are now in the millionaires’ club. We put a lot of investment into Tiidal and over that weekend, we saw that quadruple. We’ve always seen Lazarus as a prime example of how you run an organization. You lead with your teams, you’re looking to help your players build their skillset and become better athletes, and all the while you penetrate the relevant competitive scenes and build a great competitive program to be involved in those scenes. They do all of that incredibly well. We’re really happy with Lazarus and Tiidal.”

The Waves Coming To New Wave

So what comes next for New Wave Esports? Well, according to Daniel Mitre, the goal is to keep moving forward with bigger and better things, as well as going public with investment coming up next month.

“There’s a few objectives as we prepare to go public in October,” Mitre expanded. “What you'll see over the next couple of months is an expansion of our portfolio at a global level. We're always looking for deal flow. It's important that we see every deal within esports, evaluate, and potentially fold that opportunity within our interests. We're also looking to expand our team, so as people are looking to jump on the esports train, New Wave is a solution that we’d love for them to consider.”

You can learn more about New Wave Esports, including news and updates, on their website or follow them on Twitter and Facebook. You can also check out the latest with the Lazarus Esports team on Twitter and Facebook, and through Tiidal Gaming as well.



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