Overwatch League Claims Record Viewer Numbers in 2019 Season

Jason Fanelli,

October 3, 2019 8:51 PM

The Overwatch League Grand Finals saw impressive growth in viewership between 2018 and 2019 seasons, with significant gains specifically in a crucial demographic.

In a recent conference call, the Overwatch League revealed viewership stats for the 2019 season and the Grand Finals specifically. With the Finals having played out on Sunday, September 29, the second year of Viewership was up across the entire season. According to Blizzard, the League was averaging 313,000 viewers weekly. The Grand Finals themselves this past weekend brought 1.12 million viewers per minute to the league across multiple platforms including Twitch in the US and outside of the US and ABC Network. It was reportedly a 16% increase over viewership in 2018's Grand Finals.

In the USA 18-34 age demographic, the Overwatch League averaged more viewers week to week than Major League Soccer and Major League Baseball. The 11% increase from 2018 to 2019 was the only increase over all major sports leagues.

The Shock held the spotlight in the Overwatch League 2019 Grand Finals, capturing the championship in front of millions with an impressive sweep. [Image by Blizzard Entertainment]
The Shock held the spotlight in the Overwatch League 2019 Grand Finals, capturing the championship in front of millions with an impressive sweep. [Image by Blizzard Entertainment]

Overwatch League measures its viewership through a metric called “Average Minute Audience” or AMA - a very similar method to the Nielsen ratings system. The number is generated by calculating the Total Minutes Watched divided by the Total Minutes Broadcasted. The data provided included the live streams and the first 24 hours after the event, and does not include any video-on-demand access since the event concluded. That means no video rebroadcasts, clips, or sharing outside of specific platforms are covered in the stats given. 

The Overwatch League Grand Finals saw the San Francisco Shock dominate the Vancouver Titans in a hefty 4-0 sweep. While Vancouver tried to keep up, it was huge plays from the likes of Grand Finals MVP Hyo-bin “Choihyobin” Choi that eroded the momentum of the Titans and made it solely the Shock show.

With what seems to be more people tuning in than ever for the event, one wonders if it’s enough for the Overwatch League to continue to expand as it plans to in Year 3, but the fact remains that its viewership is still there and that’s a good thing as the dust settles on the 2019 Overwatch League Season. For more on OWL, check out our coverage of the Overwatch League 2019 Grand Finals results.

[Featured Image by Blizzard Entertainment]



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