Riot Games and MTV Team up To Present Hyperplay Festival
By Zac Cameron ·
Two juggernauts of the gaming and music industry are setting up a massive festival in Singapore.
Riots Games, creators of the hugely successful League of Legends, have formed a partnership with MTV to launch the Hyperplay festival, a blending of Esports and Music, to take place in Singapore in August of this year.
As a joint effort between the Singapore Ministry of Culture, Community and Youth (MCCY) and the National Youth Council (NYC), the event promises to be an exciting weekend of Esports, Music, and community interaction at the Singapore Indoor Stadium.
The event is set to be streamed live online, with certain key aspects broadcast live across the region. Featuring the first ever League of Legends Association of Southeast Asian Nations (ASEAN) tournament with national teams from ten ASEAN countries, the event is set to potentially be a major ticket event for the area. Alongside the League of Legends tournament will be the MTV Spotlight, comprised of four music performances by local, regional, and international artists. The music event is also set to be turned into an hour long MTV Spotlight Special, to be broadcast across Southeast Asia.
“With Hyperplay, we hope to deliver a great event that gaming fans will enjoy, and that an even broader audience will see it as an opportunity to discover the richness of the gaming culture,” said Johnson Yeh, managing director of Riot Games for Greater China and Southeast Asia, adding that with Riots Games past history of collaborating with music artists to create outstanding pieces helps bring everything together.
Additionally, Paras Sharma, senior vice president of Southeast Asia, Viacom International Media Networks, added that the collaboration between Riot Games and MTV was timely, due to the growth of Esports in the region. “There is a natural synergy between Esports and music and with MTV’s expertise in creating compelling music and pop culture experiences, we are amplifying the discovery of a new entertainment experience in the region.”
With all signs pointing to a successful event, it would not surprise us if more Hyperplay events found their way across the globe. For more on expanding events that cross the gap between Esports and other communities, check out Blizzards Overwatch Payload Tour events, and for more on Hyperplay, check out their Official Website.