Jordan Sherman Joins Gen.G as Head of Sponsorships and Revenue
By Nicholas Barth ·
Jordan Sherman, formerly of the MLB and Los Angeles Clippers of the NBA, will be joining the corporate team of the global esports organization Gen.G.
Today, Gen.G announced the appointment of Jordan Sherman to the position of Head of Sponsorships and Revenue.
The organization will be looking for Jordan Sherman to help aid the organization by applying his close to a decades worth of experience in the traditional professional sports industry working with the MLB and the Los Angeles Clippers of the NBA in sponsorship sales, business development, strategic planning and digital media in order to "provide cohesive vision and direction to connect esports players, fans and brands around the world."
"Esports is the future of professional competition and Gen.G is at the forefront of the esports industry with its global reach. “I’ve seen first-hand how MLB and NBA partnerships can drive revenues and reach business objectives for our clients and I am excited for esports to further develop into the next frontier for even greater results," said Sherman. "Connecting premier brands with Gen.G and engaging such an amazing fanbase is an incredible opportunity, and I look forward to elevating the Gold Standard esports experience."
Jordan Sherman will be joining the parent organization of the Overwatch League's Seoul Dynasty.
(Source: Robert Paul for Blizzard Entertainment)
"We are incredibly fortunate to have premier talent such as Jordan join the Gen.G team. Jordan’s unique experience working with premium sports and digital brands provides Gen.G with invaluable contacts and resources to further engage Gen.G’s valued fans," said CPP Kent Wakeford.
Jordan Sherman will be tasked with utilizing his expertise and guidance from his time with the MLB and Los Angeles Clippers to aid the organization in reaching fans and audiences in the professional gaming industry's three largest markets of North America, Korea and China.
"Sherman will focus on linking Gen.G fans and brands to bridge the gap between east and west and evolve the universal esports lifestyle and culture," said Gen.G in the official press release.
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