Overwatch League Partners with Twitter for Multiyear Content Deal

Blizzard and Twitter have announced a multiyear deal to bring “Highlights and Livestream Content” to the social media platform, starting with the Overwatch League All-Star Weekend. The deal, announced earlier today, is set to make it easier for fans to join the conversation and keep up to date with all the action as it unfolds.

“From the inception of the Overwatch League, the community on Twitter has always been one of our most passionate and engaged,” said Daniel Cherry, vice president and chief marketing officer for Activision Blizzard Esports Leagues. “That’s why we are particularly excited to announce this collaboration, beginning with the Overwatch League’s All-Star Weekend.”

"Twitter is where Overwatch League conversations happen and we’re thrilled to bring more content to the platform for several years,” said Rishi Chadha, head of gaming partnerships at Twitter. “Overwatch League is one of the most Tweeted-about esports leagues on the platform, and this partnership will bolster that conversation."

Twitter is set to feature “near real time video highlights” throughout the All-Star Weekend, continuing into the 2019 season of the Overwatch League. The deal will also see the Overwatch Leagues weekly preview show, Watchpoint, streamed live on Twitter. Watchpoint, which already streams on Twitch, will continue to provide fans with stats, match predictions, analysis, and the less serious productions that have come to make it one of the premier esports shows out there.

For more information on the partnership, check out the press release from Business Wire, here, and for more Overwatch League action, check out the schedule for the All-Star Weekend, here.