Pokemon Go Gets Fashionable For HYPEFEST

By Zac Cameron ·

The popular mobile game is getting an injection of cool, with new HYPEFEST crossover items for trainers and Pikachu.

Pokemon Go Gets Fashionable For HYPEFEST

Pokémon Go is getting a little bit more fashionable, with a partnership with HYPEFEST adding new clothing options for both trainers and Pikachu. Trainers will see the new apparel in the top and hat sections, with new “H.F. CUSTOM” items. A white T-shirt with a Pikachu color theme as well as a black fragment cap, both donning the iconic fragment design bolts. Both the shirt and hat are free of charge and are available for both male and female avatars.

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To celebrate the launch of their @tb_project, @fujiwarahiroshi and @pokemon have updated the @pokemongoapp with exclusive THUNDERBOLT PROJECT BY ■■■■■ & POKÉMON merchandise.

A post shared by HYPEFEST (@hypefest) on

That’s not all that’s coming to the game however, with a rare “hyped” Pikachu also making an appearance in the game. Sporting the fragment design cap, this plucky Pikachu is sure to look stylish no matter the location, which is good for trainers as the spawns appear to be random across the globe.

The partnership with HYPEFEST is set to draw eyes on the event itself, offering a virtual shopping experience accessible only to those within the geo-fenced location of the festival. All products purchased at HYPEFEST through the HYPEFEST app and on-site point of sale will be shipped to the buyer shortly after the festival.

For more information on HYPEFEST, check out the official website, here, and for more information on Pokémon Go, check out the official website, here.