HyperX Sign Spurs Soccer Star Dele Alli As Ambassador
By Ford James ·
Gaming peripheral and accessory brand HypeX has today signed Dele Alli, professional Premier League and England soccer player to be an ambassador for the company.
It’s no secret that Dele Alli is a keen gamer. Back in April, he started streaming Fortnite on Twitch with fellow Spurs and England player Harry Kane. Then during the early stages of the World Cup, Harry Kane said that the England squad were “playing more Fortnite than ever.” No doubt Dele Alli was one of the main players in the squad. A few days later, Dele Alli scored and celebrated with a dance from Fortnite. Then most recently, Dele Alli teamed up with ex-Call of Duty caster turned Twitch streamer Jack “CouRage” Dunlop to stream Call of Duty: Black Ops 4.
His gaming endeavours have earned him almost 120,000 followers on Twitch so far. HyperX, the gaming peripheral brand have recognised his influence and passion so they’ve signed him as an ambassador on a two-year-deal. He’ll apparently “feature in marketing campaigns” planned for 2019.
"I've been a gamer since I was a kid, its always been a great way for me to relax away from football," Dele said.
"I am very excited to become a HyperX ambassador. I love their product and have been using their products for a while now, becoming an ambassador was the next logical step – it made perfect sense. I'm looking forward to working with them in the future."
HyperX EMEA VP Paul Leaman added: "With Dele Alli already using our award-winning products on his stream, it was a natural fit for us to work together. We are very excited to welcome him to the HyperX family."
Dele Alli isn’t the only sportsman in the HyperX family: Gordon Hayward and De’Aaron Fox, basketball players for the Boston Celtics and Sacramento Kings respectively are also ambassadors, as is American Football player JuJu Smith-Schuster from the Pittsburgh Steelers. No doubt we’ll see a few more as time goes on and the gaming and sporting worlds continue to mix.
In other Fortnite news, the Quad Launcher has been announced! Coming later this week, it fires four rockets at once. For soccer esports, the Premier League has announced the ePL, where the best players around the world can represent each of the 20 Premier League clubs.