Los Angeles Valiant Set to Debut Ash Vs Evil Dead Jerseys Today

The Los Angeles Valiant will have a very unique sponsor showing up on their jerseys tonight, as they take on the Shanghai Dragons at 5:00 PM PST. Lionsgate and the Los Angeles Valiant have partnered together to promote season 3 of the Starz Original Series Ash vs Evil Dead. The widely popular show will now be the exclusive jersey sponsor of the Valiant for at the very least the rest of Stage 2.  

Ari Segal, President and COO of the Los Angeles Valiant, had this to say, "Ash vs Evil Dead is a content property that is highly contextual to gaming and to our core demo and fan base. By creating truly unique, money-can’t-buy experiences for our fans around that property, we elevate the fan experience to something that aims at more than merely being a fan of a team; instead, we’re building a real community of people that activates around not only the Valiant, but also other properties or events from which it derives value and enjoyment." 

"The Valiant’s audience, the audience for Overwatch League and esports generally, is one of the most elusive and yet highly sought after demographics." Said Peter Levin, Chairman of the Los Angeles Valiant and Lionsgate’s President of Interactive Ventures, Games, and Digital Strategy. "At both Lionsgate and the LA Valiant, we continue to think three dimensionally about how to reach and authentically connect with that constituency." 

Los Angeles Valiant CEO Noah Winston on the newly announced sponsorship. 

"This jersey sponsorship is a message to our fans that we will continue to work with partners and brands that look to add value to the fan experience. Lionsgate is completely aligned with us on this philosophy, as evidenced by this landmark partnership, and we will continue to create and integrate brands, events, and content to push the frontier of how teams create differentiated and lasting connections." 

Fans of the Los Angeles Valiant will also be receiving some Ash vs Evil Dead perks from the sponsorship, as they will be given access to a whole host of Ash vs Evil Dead experiences. These will include "exclusive screenings at Lionsgate’s studios in Santa Monica, Q&A/AMAs with creative voices behind the franchise, meet-and-greets, and more." 

Valiant fans will be able to watch their new sponsor in action on Sunday, February 25th, as the third season of Ash vs Evil Dead will be premiering on Starz.  

Interested in more Overwatch League news? Check out our recap of all of the Week 1, Day 3 matches.