Ninja Is Getting His Own Toy Line
By Zac Cameron ·
They aren't available just yet, but the streaming megastar will soon have a range of toy merchandise for sale.
The most popular streamer in the world may soon be turning up in your house on more than just your screens, with the announcement of a new Ninja line of toys coming soon. This weekend at the New York Toy Fair will see a sneak peek of the new merchandise, however they won’t be available until later this year.
A key part of every influencer business is merchandising. Feels like @Ninja really nailed it w/ the new toy line - these scream his personality. Fans are gonna eat em up. pic.twitter.com/v3MRBOiPgt
— Jack Appleby (@JuiceboxCA) February 15, 2019
Ninja isn’t the only streamer getting toys in his image however, with other top Twitch stars also getting their own range later this year. Guy “DrDisrespect” Beahm, Tim “TimTheTatman” Betar, Saquib “Lirik” Zahid, and Jaryd “Summit1G” Lazar are all also reportedly having their likeness made into toys, alongside vinyl figures, plushies, games, and other merchandise with the toy company, Wicked Cool Toys, reportedly constructing close to a dozen different types of toys relating to the streamers.
One of the selling points for the toys, aside from the toys themselves, will apparently be the ability to tie into a mobile game. Fans will be able to point their phone at some of the toys to see animations and soundbites from the streamers themselves, as well as a game relating to the toys in the works.