Counter Logic Gaming Partners Across The Board With OMEN by HP

In a bold partnership, HP (the electronic brand) announced today that they have teamed up with Counter Logic Gaming as a new sponsor and resource. More specifically, it’s the OMEN by HP segment of the brand that will be the “Official PC & Monitor Partner of Counter Logic Gaming.”

Aside from the inevitable OMEN by HP logo showing up on their shirts and some new nifty hardware, this partnership goes way beyond that. First off, this includes a “strong content integration featuring player livestreams on the OMEN by HP Twitch channel, video content, and player integration across all of OMEN by HP’s social channels.” This means that all of the streams the CLG feature in, OMEN by HP has them covered.

But, wait! That’s not all!

For this partnership, OMEN by HP and CLG are going one further on the deal for the players themselves. They will work “in tandem to provide CLG players and coaches with the cutting-edge resources they need to further their development.” This includes helping create a “boot camp” of sorts for the CLG teams across all games and platforms. The CLG player, on the other hand, will work with HP product engineers as they develop the next generation of gaming hardware. This includes helping make OMEN by HP products more tournament-ready and test their limits.

In a prepared press release, Nick Allen, COO of Counter Logic Gaming spoke about the partnership. “We are always searching for opportunities to enhance CLG’s player performance, and that makes OMEN by HP a perfect partner as the leader in gaming PCs across the world,” he said. “We’re excited to advance CLG’s position in esports alongside OMEN by HP and create amazing content for the best fans in esports.”

HP had their side to say as well. Chin Wu, HP’s AMS PC Gaming Marketing Manager, discussed their prior hints that this was coming. “The OMEN by HP team is deeply passionate about esports and committed to its success for everyone at all levels of play,” Wu explained. “We’ve already got some awesome plans underway with CLG. In fact, the OMEN Dojo on our Twitch channel, /OMENbyHP, hinted towards this alliance by featuring CLG mid laner Huhi this past Monday. We’re tremendously excited for what CLG is working towards and proud to help them become better athletes, a stronger team, and ultimately the champions we all know they are.”

When asked, Wu went into detail on the partnership. “The OMEN marketing team conducts a thorough and strategic assessment of every partnership,” she delightfully explained. “The decision to partner with CLG was an easy one. Not only have they historically show strong standings, both organizations’ visions and goals dovetail nicely. Both CLG and the OMEN brand is keen on supporting, growing the esports scene; and want to co-create fun, engaging gaming experiences to the gaming community.”

We, additionally, reached out to Nick Allen and CLG to ask a couple questions involving the partnership. “With technology being the vehicle of esports,” he began, “any and all performance upgrades are going to help the players train and compete at their best. With HP Omen being industry leaders with their technology, it’s going to ensure our players reach their highest potential.”

“HP Omen technology will be used across our whole organization,” Allen continued. “From players competing on them, to our broadcasters utilizing them for streaming.”

But, what about the players?

But, people want to see the players doing what they do best: play the games. The press release went into detail on their OMEN Dojo and how CLG will be involved with it. “OMEN by HP will have the opportunity to host monthly streams with current CLG players or icons, such as the aforementioned OMEN Dojo. The program is a new streaming series that will feature CLG pros giving lessons from top esports titles, from League of Legends to Rainbow Six: Siege. OMEN by HP will be featured on all official CLG team jerseys at esports competitions and be involved at select CLG team events, and CLG players will make appearances at OMEN by HP events throughout the year.”

When asked about more depth on the OMEN Dojo and content integration, Wu gave a little more detail on the matter to Twin Galaxies. “OMEN Dojo,” she said, “is a regular Twitch stream that will host renowned personalities from within the gaming community. We want to offer a platform for these personalities to share their knowledge with other gamers looking to sharpen their skill set.  For the next few months, OMEN DOJO will be featuring CLG players, and each stream will be tailored differently according to the CLG player’s lesson plan. CLG’s fans will get first hand insights into how to improve their gameplay, from their favorite players. We are excited for the CLG team to offer their “teaching” side to their fans.”

Basically, HP hopes to make the Counter Logic Gaming players celebrities. Not only are they streaming themselves gaming, they’re guiding fans on how to play like the pros and showing up for photo-ops and autograph signings.

What's next?

When asked about the future of the partnership, Allen played coy for the time being. “We don’t want to reveal anything,” he smiled, “but our goal for content in our partnership with HP Omen is to provide value to our fans, along with entertain them. Their in depth knowledge of the esports ecosystem and their devotion to player improvement really stood out to us when we started working with Omen by HP.”

Wu left with a final thought on the partnership and where it may lead. “We believe,” she concluded, “with content integration and deeper synergy, we will be able to make an impact and really bring value to the gaming and esports community.  Again, both CLG and the OMEN brand is keen on supporting, growing the esports scene; and want to bring innovative content together to the fans, and co-create fun, engaging experiences to the gaming community. We also are dedicated to building the best gaming machines for pro players, and that means inviting CLG players and team staff to give input during R&D for our future products.”

So, HP and Counter Logic are the newest pairing in esports. With a lot of tech that can be utilized for matches and training, this partnership makes sense.

For more news on Counter Logic Gaming, check out the recent parting of ways with CLG Red Coach and then check out the North American League Championship Series Spring Split!