KSV eSports Announce Official Rebranding to Gen.G Esports
By Nicholas Barth ·
KSV eSports, owner of the Overwatch League's Seoul Dynasty and the Samsung Galaxy League of Legends team, and its teams will now be operating under the Gen.G name.
Today, KSV eSports, an esports collaboration between Silicon Valley and Seoul, announced its official rebranding to Generation Gaming (GEN.G). Gen.G Esports will now be the brand behind some of the biggest esports teams in the world, as the organization is the entity behind the likes of the Overwatch League's Seoul Dynasty, League of Legends World Champions Samsung Galaxy, a Heroes of the Storm team and two top ranked teams competing in Player Unknowns Battlegrounds (PUBG).
Not only will the organization be completely rebranded to Gen.G, as each team owned and operated by the former KSV eSports brand will also be competing under the the Gen.G name going forward, including 2017 League of Legends World Champions Samsung Galaxy. However, Seoul Dynasty will remain the same in both its unique name and branding due to strict team rules in the Overwatch League.
Looking to pay homage to the classic roles found in many esports titles, Gen.G's new logo was designed with a shield to represent the Tank class, a sword to represent to the DPS class and a heart to represent the Support class. The Gen.G name also was designed with the intention of drawing upon the nature of the "GG" (Good Game) qoute that has become synonymous with positvity in the esports industry.
With the world of esports and gaming bringing together people from all generations, the focus on this generational convergence was a focal point in the design of the rebranding. “We believe games and esports are now connecting people around the world with shared experiences, breaking down cultural walls and unifying people," said Gen.G Chief Operating Officer Kent Wakeford. "This is the generation that people are truly being connected by games. We believe gaming in esports is a lifestyle for millions of people around the world.”
Looking to set the gold standard for esports going forward, Gen.G will be focusing on "aggregating great players by equipping great management behind them, engaging with fans on a deeper with behind the scenes content and evolving esports to become a lifestyle for those interested in the world of professional gaming."
"The goal is to evolve esports from something that people think about as a secondary sport to more of a primary lifestyle and cultural expereince for people," said Wakeford.
In addition to the organization's rebranding, Gen.G has also announced an expansion with their entry into Clash Royale esports, as the organization will have a team competing in the Clash Royale Esports League's China divison. The decision to enter the world of mobile esports was not a diffcult one for Gen.G, as many members of the organization hail from leading mobile game company Kabam and are supporters of the competitive mobile experience.
"While we were there (Kabam), we really wanted to dive into mobile esports, but we were in the process of selling the company so it did not make much sense," said Wakeford. "We had known the Supercell team since they had started the company. When they came out with Clash Royale, we all immediately thought to ourselves 'This could be an esport'. When we heard they were forming the league around this, our hand immediately rose up, as we wanted to be one of the first ones jumping into the league."
"China is the largest mobile market in the world. Reports say that there is a 183 million mobile gamers in China, and it's growing," Wakeford continued. "So that is a market that we definitely want to go after. We believe that esports is global, and China is the largest market, so it has been a large focus of ours to have a large presence in the region."
Gen.G has the goal of becoming the first truly global esports company. With teams competing in the largest esports hotbeds in the world, the organization is currently on track to do so, and the new Gen.G name will be at the forefront of the organization accomplishing this mission.
To learn more about the rebranded organization, you can check their freshly launched website. To get the latest on Gen.G activities, be sure to follow them on Facebook and Twitter.
Want to know what Gen.G has already been up to? Check out some of their success in the Overwatch League with Seoul Dynasty!
(cover photo courtesy of Gen.G)