Gen.G Set To Change (Nearly) All Team Names With Rebranding
By Jesse Collins ·
KSV Esports has a good handful of teams out there, but with their rebranding as of today, how will that affect the names of each team? We spoke to Co-Founder and COO, Kent Wakefield for answers.
With KSV Esports official announcement of the name change to Gen.G, meaning Generation Gaming, the question that we immediately had was “How would this affect the teams themselves?” We sat down with Gen.G (And KSV Esports) co-founder and COO, Kent Wakefield and he assured that the change is across the board, except for one required team name under their belt.
With some team names differing from the ownership company name, such as KSV Esports prior teams such as the League of Legends team, “Samsung Galaxy”, would this rebranding change the names of the teams themselves? Wakefield weighed in by starting on their extremely successful Overwatch League team.
“We didn’t call that out (in the press release),” he laughed, “but we should have. Seoul Dynasty stays the same. Everything else is Gen.G. And then, if there’s league requirements in the future that require a separate brand, then we will abide by those league requirements.”
The Seoul Dynasty may be staying the same, but there’s reason behind it due to obligations with the Overwatch League itself.
“The Overwatch League has specific requirements that the team names have to be different than other team names,” he stated. “So, Seoul Dynasty with stay Seoul Dynasty. The other teams will all be Gen.G.”
What changed with the Gen.G rebranding?
Gen.G will now be the team name of the 2017 League of Legends world champions, Samsung Galaxy, as well as their Heroes of the Storm team, KSV Black. Their two PlayerUnknown's Battlegrounds teams, KSV Notitle and KSV AseL will both be rebranded to Gen.G, but official individual naming will be announced at a later date.
Of course, with the rebranding, Gen.G gained a new team, this time with the Gen.G Clash Royale team, G.O, which is currently ranked first place in the China Clash Royale League. As of writing, the team is 5-1 in the league and shows no signs of slowing down.
With their focus on China at the moment, what does the future hold? Wakefield thinks China has an incredibly bright future for gaming. “We haven’t made any commitments of what’s next. Though, Arena Valor has been just a sensation in China. That game is clearly incredibly successful and there was an announcement recently that (investment company) Tencent is going to do something around Fortnite. There’s just a lot of excitement around China and mobile games in China. We’re looking at everything and trying to figure out what’s going to be next.”
“The entire Gen.G roll out will start (today),” he explained. “The teams will be at varying points because each team is kind of playing in different splits and different tournaments. So, there’s certain set times that you can introduce a new jersey. With some of the teams, it’ll be different timing. Every team will have a new Gen.G jersey that they will be wearing relatively soon. All of the teams will be rebranded, the site, everything, starting (today).”
Check out more details about their big announcement here. To get the latest on Gen.G activities, be sure to follow them on Facebook and Twitter.