Turtle Beach Adds a Notch To Esports Belt With Allegiance Gaming

Turtle Beach, famous for their gaming headsets, partnered with yet another esports team today, Allegiance Gaming. After touting such teams as Optic Gaming, Team Astralis, and Splyce under their wing, their turn towards Allegiance is always and additional welcome.

Allegiance has multiple teams taking on numerous games, but Turtle Beach has faith that they can supply the equipment for them. This partnership, as the press release explains, will “see Turtle Beach equipping Allegiance’s Rocket League team as they do battle in the Rocket League Championship Series, as well as players in Super Smash Bros. Melee, and new mobile esports titles Arena of Valor and Clash Royale with its Elite Pro line of gaming headsets and other audio accessories and gear.”

Huge thanks to @TeamAllegiance & especially @turtlebeach for the new gear! Really appreciated! pic.twitter.com/NdUdjGJFfv

— Ty. (@TyNotTyler_) June 6, 2018

Allegiance has multiple other partnerships with major esports brands, currently, such as Meta Threads, Scuf Gaming, Twitch, and Fused Focus. Connor Hall, President of Allegiance, had the usual hype commentary on display in the press release, “Today, esports champions exist across all types of games,” he started, “and across all platforms from PC and console to the exploding mobile esports space. We know this at a fundamental level and it is amazing to have a partner in Turtle Beach that recognizes this too. We look forward to empowering our players and fans with the passion that both Allegiance and Turtle Beach share in building greatness.”

While the team-up is not unexpected, it’s a pleasant surprise partnership for Turtle Beach, which are likely coming around with a new line of headsets pretty soon, due to the Elite Pro line being slightly older. This can be seen as the 2018 strategy for Turtle Beach to help position themselves further into esports. Though becoming among the standards for esports audio and headsets (amongst competitors like HyperX and ASTRO Gaming), Turtle Beach’s Elite Pro stands out among the rest as a bar, but they’re likely to use these partnerships to show off any new equipment they bring to the table.

“To become an esports champion takes dedication, training, and determination no matter which game you’re playing,” said Andrew Lilien, the VP of Marketing at Turtle Beach. “We see excellence and fun across the full range of games. We strive to support players’ journeys across all games by delivering the superior audio experience needed to crush all comers. Allegiance’s dedication to its teams and the passion of their fans melds perfectly with ours and we look forward to fostering the next generation of champions together.”

With mobile esports being a key factor for a lot of teams nowadays, it’s likely the Elite Pro wireless headsets will be their go-to, as the wired options (using 3.5” and USB) would include the need for separate equipment or adapters during play. As for Super Smash Bros. Melee, it’s unknown how their setups will be currently, but Rocket League is played on PC generally, so all of the usual equipment works out for them with ease.

Speaking of audio partnerships, did you know that ASTRO recently partnered with Dreamhack? Also, check out our interview with the COO of Counter-Logic when they partnered up with OMEN By HP.