Counter Logic Gaming Talk about Their Recent Partnership with HP

With the announcement of their recent partnership with HP, Counter Logic Gaming’s COO Nick Allen sat down to answer some questions about the deal, “OMEN by HP”, and the future plans they have.

What games will the technology be utilized in?

“HP Omen technology will be used across our whole organization. From players competing on them, to our broadcasters utilizing them for streaming.”

What features will this enhance and how will it help the players?

“With technology being the vehicle of Esports, any and all performance upgrades are going to help the players train and compete at their best. With HP Omen being industry leaders with their technology, it’s going to ensure our players reach their highest potential.”

What are the challenges of owning and managing one of the largest Esports organizations in the world?

“Each player and team has their own unique needs and challenges, and our job is to build infrastructure and a support staff that can help each player reach their highest level. Whether that’s through strategic partnerships with amazing companies like HP Omen, or through coaching staff that’s going to give them the strategic edge.”

What is the hierarchy that you deal with internally to get new things and projects pushed through?

“We’re lucky to have an amazing parent company in MSG who supports us fully with resources and guidance on how to improve. Inside CLG, we collaborate across the company and ask for ideas from everyone--from our facility manager to the players themselves. The best idea prevails!”

What was the thought process and motivation for adding the content integration between CLG players and OMEN by HP, instead of just doing a standard hardware deal and sponsorship?

“CLG and HP together wanted to go much deeper than just a brand focused partnership. Together, we wanted to provide value for CLG players and fans--something lasting that would reflect how much we care about those specific groups.”

What makes OMEN by HP the premiere hardware brand for Esports competitors and those aspiring to become professional players?

“HP Omen makes a concerted effort to understand the player, and works closely with experts, like CLG’s players, on how to design and implement elements that are going to take a player’s play to the next level. This dedication and understanding makes HP Omen the perfect PC for professional and aspiring players alike.”

What specific pieces of hardware and gear will CLG players be given the access to?

“HP Omen is the official PC and Monitor partner of CLG. As a result, we’ll have access to top of line hardware.”

How will the tech be used in games that are on console as opposed to PC?

“For our console players, like SFAT, Void, and PewPewU, HP Omen PCs will be utilized for their streaming setups, leading to top quality streams by those players.”

What is your favorite OMEN by HP piece of gear?

“I’m a huge fan of their high quality PCs. The thought and specialization that goes into each one makes my gaming experience incredibly high--even though I’m not a pro player.”

With companies like HP now dedicating time and resources towards the Esports area, fans should begin to see the benefits of partnerships such as this as time goes on. You can read more about our coverage of the partnership announcement here, and you can see the full press release on Counter Logic Gaming’s website, here.